I should guess it is about liability more than anything else. They want to advertise and sell to children, but they don't want to be taken to court about it. Ma

I should guess it is about liability more than anything else. They want to advertise and sell to children, but they don't want to be taken to court about it. Makes a tonne of sense from a profit perspective, especially as people under ~25 years of age are more susceptible to impulsivity and addiction due to the developing prefrontal cortex. From a sales perspective, the younger the better (as any parent can confirm).