That's true, though it might attribute too much intentionality to voter decisions. My hunch is that a lot of Americans ticked 'Trump' because of brand recognit

That's true, though it might attribute too much intentionality to voter decisions. My hunch is that a lot of Americans ticked 'Trump' because of brand recognition. It's like buying laundry detergent. Most people know nothing about the chemistry or efficacy. They pick whatever package looks familiar, 'Tide' probably