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except arguably they should have it in their DNA to adapt. How does the company built on mail order not adapt to the new mail order reality.
by compsciphd 9mo ago
except arguably they should have it in their DNA to adapt. How does the company built on mail order not adapt to the new mail order reality.
- Digory 9mo agoThey were caught flatfooted between being Wal-Mart and Amazon. Sears had shifted so firmly into retail by the 80s. Then Wal-Mart ate their lunch on low price retail logistics. Then Amazon came along, and solved last-mile delivery of catalog sales.
- musicale 9mo agoPerhaps Sears/Kmart could have filled the Target niche, and leveraged Sears' brand portfolio rather than selling them off to make crushing interest payments.
- tracker1 9mo agoThey invested heavily in Prodigy, when that failed, management thought the internet was a fad and didn't invest or even try. By the time they tried, they were way behind Amazon.