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I believe they spent a huge amount of money on incentives to help sign up drivers, and discounts to help attract customers.
by simonw 11mo ago
I believe they spent a huge amount of money on incentives to help sign up drivers, and discounts to help attract customers.
- pjc50 11mo agoYes, but that's loss leader rather than capital investment. You can't put a customer on the balance sheet and depreciate them. Once you've paid for a free ride, you own nothing tangible.