A lot of companies lost money on every sale hoping to make it up in volume, especially in the late 90s. A lot of companies went public while losing money, espec

A lot of companies lost money on every sale hoping to make it up in volume, especially in the late 90s. A lot of companies went public while losing money, especially in the late 90s. Most went bust. Amazon did both, survived & built a great company. If they say they are going to break even selling devices and make it up selling complimentary stuff, that sounds very doable.