We could break their back if we required them to respect trademarks. Google captured the browser with 92+% "browser -> search" funnel market share. They turne

We could break their back if we required them to respect trademarks. Google captured the browser with 92+% "browser -> search" funnel market share. They turned the URL bar into "search", meaning that the method of finding trademarked companies and products now flows through a competitive bidding marketplace where competitors can slide in front of your hard-earned brand. This ought to be illegal.