The PC as a growth segment was at an end, but that’s because Microsoft cornered the market. It was good enough and they just needed to make security fixes and

The PC as a growth segment was at an end, but that’s because Microsoft cornered the market. It was good enough and they just needed to make security fixes and tweaks; and I still would have paid for it! Yet, the leaders at Microsoft found a way to lose their marketshare. tl;dr; it just needed to remain quiet, boring, but reliable to remain a cashcow.