Both should be "false advertising", which may not be considered "fraud", but the main point stands that both should be illegal in some contexts. But not all co

Both should be "false advertising", which may not be considered "fraud", but the main point stands that both should be illegal in some contexts. But not all contexts. People are allowed to lie: e.g., I can tell my friend that a bag of Lay's chips has 0 calories and 100g protein, or (relevant here) that I'm Dua Lipa. People specifically aren't allowed to lie "officially": e.g., I can't sell Lay's chips with inaccurate nutrition facts, or present a fake ID that says I'm Dua Lipa to board a flight. I think online should work roughly similarly. On the open web, using an AI-generated persona is like lying about your A/S/L, which is like other forms of lying: immoral, but not illegal. However, there should be "authentic" sites, where posting "inauthentic" content gets you banned by the site and maybe (if you're subverting bans) fined. In fact, this is what we have today: sites have "terms of service", and although breaking them usually only gets you banned, I believe in most places you can technically be sued. The problem here is that popular social media sites don't enforce authenticity, and whoever's making these videos (if they're subverting bans) isn't getting fined.