Choosing 'descriptive' name for aa startup doesn't make much sense. First the best ones are already taken. Second: they often sound generic and uninspiring -- i

Choosing 'descriptive' name for aa startup doesn't make much sense. First the best ones are already taken. Second: they often sound generic and uninspiring -- it'ss hard to build a brand with soul around that. Andd third: having a name which is descriptive can be a problem when you pivot or just evolve and extend your business.