4 ms·
No, Meta doesn't get a pass on this one after "Jedi Blue" and faking video viewing metrics. These guys are criminals. Generally, media buyers/advertisers are c
by jfil 10mo ago
No, Meta doesn't get a pass on this one after "Jedi Blue" and faking video viewing metrics. These guys are criminals.
Generally, media buyers/advertisers are clueless when it comes to ad fraud. The big platforms have made a lot of money by abusing this fact. (I have over 15 years of experience in online marketing, on the advertiser, publisher and ad-network side. )