Not that it makes up the whole difference, but Hulu shows about twice as many ads as you're saying. The typical hour-long show has 4-6 ad slots (including begin

Not that it makes up the whole difference, but Hulu shows about twice as many ads as you're saying. The typical hour-long show has 4-6 ad slots (including beginning and end), and they average 60-120 seconds (with a rare ad group over 2 minutes), not 30-60. http://i.imgur.com/ZnB3Q.png http://i.imgur.com/ZnB3Q.png There are fewer ads on shorter shows, and even fewer on clips, but it's still not what it as sparse as when Hulu first came out.