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The major difference is ad load. Watch a 1-hour show on Hulu, and you'll see that the content is typically ~42 minutes long. Which means that on-air, it's 18 mi
by chaz 14y ago
The major difference is ad load. Watch a 1-hour show on Hulu, and you'll see that the content is typically ~42 minutes long. Which means that on-air, it's 18 minutes of ads that fill the balance. But online is showing way less ads than 18 minutes. Even with 4-5 ad breaks, you're watching, at most 2 30-second ads per break. In online streaming, revenue per ad (CPM) is competitive with TV, but revenue per viewer is much lower.
Also, targeted advertising isn't a panacea. I agree it can be better, but if you're a big brand spender like McDonald's, Nike or Target, you're targeting just about everyone. Gender, age, income, and interests matter a whole lot less.
- dangrossman 14y agoNot that it makes up the whole difference, but Hulu shows about twice as many ads as you're saying. The typical hour-long show has 4-6 ad slots (including beginning and end), and they average 60-120 seconds (with a rare ad group over 2 minutes), not 30-60. http://i.imgur.com/ZnB3Q.png http://i.imgur.com/ZnB3Q.png There are fewer ads on shorter shows, and even fewer on clips, but it's still not what it as sparse as when Hulu first came out.
- chaz 14y agoYou're right -- thanks. They've been slowly increasing their ad load every year since they've launched, and it looks like they're doing three ads in a break now for some shows.