Maybe TV advertising is a speculative bubble for big brands just as interested in "branding" than measuring any kind of conversion funnel, the second they get o

Maybe TV advertising is a speculative bubble for big brands just as interested in "branding" than measuring any kind of conversion funnel, the second they get onto something like Hulu they can much more easily see a campaign failing. The other aspect could be that online TV show streaming is still new technology and the early adopters are the same kind of people that don't respond well to traditional TV advertising.