I just wonder why movies get away with licenses for both music and depicting cars etc. for eternity. Seems like they just added weird unnecessary rules for vide

I just wonder why movies get away with licenses for both music and depicting cars etc. for eternity. Seems like they just added weird unnecessary rules for video games. I also imagine a situation where Stephen King has to renew with Plymouth every few years. Seems ridiculous for any other art form why is it so easily accepted for this one?