Isn't Google Play Magazines much different than Newstand? As I understand it Newstand is more of a folder and a framework for periodical applications, while Goo

Isn't Google Play Magazines much different than Newstand? As I understand it Newstand is more of a folder and a framework for periodical applications, while Google Play Magazine is more akin to Google Books or Kindle in which you deliver content to them in a specific format and their application displays that content. If I'm not wrong, Newstand allows for much more control of the user experience since you build the application yourself.