3 ms·
Wouldn't the K shape only affect targeting of affluent users that are desirable to luxury brands?
by LunaSea 10mo ago
Wouldn't the K shape only affect targeting of affluent users that are desirable to luxury brands?
- tsunamifury 10mo agoThink through the net margins of the bottom of the K left to them. And then the spend against their own K economy on the business side.
- LunaSea 10mo agoMakes sense, thanks
- thayne 10mo agoNot all companies that have massive budgets only sell to affluent consumers. For example, walmart, amazon, most streaming services, coca-cola, pepsi, mcdonalds, etc.
- collaborative 10mo agoIt affects everyone. It's always been the case, also in traditional advertising. As soon as a company gets rich it defaults to massive marketing (at a loss) to stay on top and drown the underdogs. That's why I think marketing spend should be capped by revenue by law. The current system stiffles competition
- baobun 10mo agoI lke it. It would be wonderful if the cap was gradually reduced to 0.
- collaborative 10mo agoThat would make it easy to implement: a simple payment receipt to a journalist who visited a "demo" would be enough to start fining them. Imagine the honesty of the press when it can't get bribed by the oligarchs anymore. Or imagine charities needing to court local producers instead of poison-cola for endorsements. It would be a different world!