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> Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. Reddit is very hit or miss depending on your target au
by Aurornis 11mo ago
> Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful.
Reddit is very hit or miss depending on your target audience.
Depending on your Reddit target audience, a lot of people could have adblock installed. They might be loyal to communities that have approved vendor lists where everyone parrots the same vendor recommendations back and forth in every thread, so not being part of that game means you're left out. In some niches, the subreddit moderators have a financial relationship with vendors and they'll put their weight into swaying every conversation away from competitors.
For other niches, none of this applies and Reddit can be a good ad destination. It really depends
- uyzstvqs 11mo agoLet's be honest, most "Reddit marketing" isn't about on-site ads, it's about posting UGC that promotes your product in some way.
- vineyardmike 11mo ago100%. My business is in the smart home space. I peruse various smart home subreddit communities, and they all have a few brands that are aggressively celebrated on Reddit. Market research, financial disclosures, and other public data largely indicates that these brands are not all that popular, especially in the biggest-spend markets. We don’t find Reddit ads valuable.
- silexia 11mo agoI run a large marketing agency and Reddit is terrible for advertising across most verticals.