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Putting AI in the primary loop for optimizing ads (or anything) is risky... because you can only optimize what you have metrics for. Any implicit or unstated va
by lukev 10mo ago
Putting AI in the primary loop for optimizing ads (or anything) is risky... because you can only optimize what you have metrics for. Any implicit or unstated values will go ignored.
There was an article going around a few years ago how if you just "optimized" without any constraints, you'd invariably iterate towards just selling porn.
This feels kind of like that.
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