One anecdote, but I have a brick and mortar business and Adwords leads have fallen off a cliff year over year. Since AI stuff started getting pushed harder we'v

One anecdote, but I have a brick and mortar business and Adwords leads have fallen off a cliff year over year. Since AI stuff started getting pushed harder we've gotten fewer impressions and fewer conversions. Some of it is economic headwinds but also Google is just a black box we throw money into and pray it will send us business.