Yeah, I guess it really depends on what your product is. I am merely thinking SaaS in my posts, but I could see a lot of other applications (and have purchased

Yeah, I guess it really depends on what your product is. I am merely thinking SaaS in my posts, but I could see a lot of other applications (and have purchased some myself) that take a different route. For instance, ExpressionEngine or the Torque Gaming Engine. When you purchase a license you are only purchasing a license for free updates to that version (let's say the 1.0 branch). When EE 2.0 comes out, you will have to pay an upgrade fee to use the new version (albeit, heavily discounted, compared to purchasing a completely new license). It all comes down to what your product is, who your target market is, and what the trends within that niche are. Obviously you would take vastly differing approaches between building the next Backpack or selling an Enterprise grade Help Desk system to the Department of Defense. :D