I disagree with this rationale. Americans have distinct tastes from Europeans, notably they like things sweeter. Chobani and a few of the other greek yoghurts t

I disagree with this rationale. Americans have distinct tastes from Europeans, notably they like things sweeter. Chobani and a few of the other greek yoghurts taste more like regular yoghurt than Fage, which tastes to me more like what I'd expect in a Mediterranean restaurant. In addition, Fage is a bit pricier. Not many people are going to pay that premium for yoghurt.