Great read, but it's odd the article didn't mention Edward Bernays, the originator of public relations (and nephew of Freud). Bernays preferred the term 'propag

Great read, but it's odd the article didn't mention Edward Bernays, the originator of public relations (and nephew of Freud). Bernays preferred the term 'propaganda', but after he discovered Goebbels had used his book "Crystalizing Public Opinion" to steer German public opinion towards consent of the holocaust, he stopped using the name. He also invented advertising as we now know it. Before Bernays it was "Brand X doesn't wear out", after it was "Brand X: the man's choice". Among his works are "The Business of Propoganda" and "Engineering of Consent" (hmm... that sounds familiar). Bernays is only on my intellectual radar because of this mesmerizing Adam Curtis documentary: http://thoughtmaybe.com/the-century-of-the-self/ http://thoughtmaybe.com/the-century-of-the-self/