Here's a paper from the University of Virginia in 2009 that corroborates the article and goes into more detail - https://docs.google.com/viewer?a=v&q=cache:pZSt

Here's a paper from the University of Virginia in 2009 that corroborates the article and goes into more detail - https://docs.google.com/viewer?a=v&q=cache:pZStLTKZbWgJ:faculty.virginia.edu/jajenkins/health_care.pdf+&hl=en&gl=uk&pid=bl&srcid=ADGEEShHhlWaEVUlrfNVQ8_nmyX2CWnI7fCDAmCeuwmz8j6GWNGVvzIUolV4UIEl1jQXpXYfvS1UB3dcPtxHNNV6o8Kz01WjP4M14dljuLo_qPqoDJp7M9jLYAhIDbK2UrKiYpTgKbTy&sig=AHIEtbQtCdp1LtmvwM9iTvk0qWZ-gslv5Q https://docs.google.com/viewer?a=v&q=cache:pZStLTKZbWgJ:... There follows an excerpt from it to give you the gist - "The strategy adopted by the AMA would be professional to the core. The center of gravity for decision making was altered significantly, and the “mom and pop” feel of past Association decisions was eliminated. This was done in two ways. First, a San Francisco public relations firm, Whitaker and Baxter, was hired to coordinate the anti- health insurance initiative. As a result, a proactive “National Education Campaign” was designed to make the AMA’s case against the Ewing Report and subsequent national health insurance legislation in Congress At its core, the National Education Campaign would focus on connecting “national health insurance” with “socialized medicine” in the public’s mind. Second, Morris Fishbein, the editor of the Journal of the American Medical Association (JAMA), was removed. Fishbein had been an important voice within the AMA for three decades; he was, however, a reactionary thinker, and his public methods lacked the precision and flair of the new Whitaker/Baxter proposal. To promote their National Education Campaign, Whitaker and Baxter first went about assembling a war chest. The internal legislative body of the AMA, the House of Delegates, voted in December 1948 to assess each member $25, for the purpose of raising $3.5 million – money that would support the Campaign’s goals. Within two months, Baxter and Whitaker had sufficient resources (around $1.5 million) to begin implementing their strategic plans, which included “distributing millions of pamphlets, making wide use of the press and radio, mobilizing additional pressure groups against government health insurance, writing letters to congressmen, and organizing speakers’ bureaus throughout the country.” In addition, the AMA would use physicians themselves as assets; while waiting for their family doctors, patients would be exposed to pamphlets – one of which was titled “The Voluntary Way is the American Way” – that detailed the dangers of compulsory health insurance."