> I suspect this is because it drove us into findable range in the "Top Paid Music" chart, but with no analytics it's frustratingly hard to prove. This is some

> I suspect this is because it drove us into findable range in the "Top Paid Music" chart, but with no analytics it's frustratingly hard to prove. This is something I hadn't fully considered. One of the biggest expenses in running a wedding-related business is advertising. Unlike other purchases, wedding-related stuff is only purchased once in a lifetime (well, twice or thrice these days in America, but you get the idea). Thus, brides and grooms rely on the opinions and advice of friends - word-of-mouth promotion is key. But ultimately, heavy advertising is the only way to reliably get information about your product out to the general public. And the App Store is a great form of free advertising (well, not counting the cut Apple takes), especially if you make it into one of the "Top" lists.