i didn't quite understand the first part of question. but i'll try to answer what I think you wanted to ask. 1. why waitlist - to gauge the audience and demand

i didn't quite understand the first part of question. but i'll try to answer what I think you wanted to ask. 1. why waitlist - to gauge the audience and demand of the solution which the product is addressing and to check how many people resonate with the problem statement and is it even worth the build a solution around it. 2. impulse & instagram ad - i do not visualize eze as a "1 time utility app" or "i saw it on IG, lets try it out once" kinda app. i visualize eze as an integral part of startup building suite which founders can use to streamline ambiguous next steps in startup building journey and keep track of tasks at each milestone. 3. Monetization - subscription based model. different tiers with different offerings based on use-case and how much of "ambiguity and disorganized learnings" you're willing to offload to eze.