Honestly I can't necessarily. It's just a personal preference. I like using this a little better than some other options. Trying to take a piece of the market s

Honestly I can't necessarily. It's just a personal preference. I like using this a little better than some other options. Trying to take a piece of the market share. Possibly combining shopping and todo in one app, but that's not terribly exciting. I've done apps that were completely unique to the market at the time they were released that solved personal problems of mine. They didn't sell nearly as well as some of the apps that I've done that already had a big market and competition, but my app did a few small things better/differently. This is just an attempt to make a great looking list app that works well. A small piece of a really big pie can still be a good thing. Also, we are around 700k apps on the iOS market. Most of the obvious things have been done. Taking market share is a perfectly viable way to make a business. Just ask Pepsi.