It's not a stretch at all, considering it's a partial quote. Read the article before getting into a knot. If you scroll down you will see a screenshot from Ubu

It's not a stretch at all, considering it's a partial quote. Read the article before getting into a knot. If you scroll down you will see a screenshot from Ubuntu which says, "Pay what you think it's worth" which is followed with subtitle text of, "Millions agree that Ubuntu is a great piece of software. But how much do you really think it's worth?" Nowhere does the article or title imply that you cannot download Ubuntu regardless of your donation. However, Ubuntu themselves has chosen wording which alludes to asking people to pay.