In the end, "be good" makes perfect business sense in a free-market economy. In the past, it was easier to get away without being good due to local distribution

In the end, "be good" makes perfect business sense in a free-market economy. In the past, it was easier to get away without being good due to local distribution monopolies and the high barriers to entry in specific industries, reducing overall competition. In the Internet age, it's increasingly the case that there is an open, fluid, highly competitive market, thanks to decreasing distribution costs barriers to entry. Thus you've got to "be good" to compete.