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In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as
by xp84 11mo ago
In a B2B company context, the Go-To-Market or GTM team means the whole sales team, plus everybody else who manages customer accounts. Customer Success, etc. as opposed to the product parts of the company.
- BobbyTables2 10mo agoAgain, why wouldn’t that be the common approach? Involving people who should care doesn’t seem like a revolutionary idea.