4 ms·

Does anyone have a better term? “Guiding vision” or “target state” don’t really convey the same intuition.

• parliament32 10mo ago
  Would it not just be "mission"? Companies have a mission, projects (should) have a mission, there may be details but the mission is what's guiding you the whole time, right?
  • whoamii 10mo ago
    Mission is continuous, North Star is usually about guiding a journey with an eventual destination.
    • dmcgill50 10mo ago
      North Star is used to orient, when you’re lost. This makes sense for Microsoft. They’ve been in the wilderness for a while.