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Why does a car company need to develop its own typeface? Is it more cost-effective? Is it to have better control? Is it for branding? (Although it does not ap
by mc32 10mo ago
Why does a car company need to develop its own typeface?
Is it more cost-effective? Is it to have better control?
Is it for branding? (Although it does not appear unique/novel)
It’s not like it needs to solve something that isn’t addressed by other typefaces —at least I don’t see it. It’s not a radical departure from existing typefaces.
- exitb 10mo agoYou get to decide which car you buy every X years. When the time comes, you pick one of the brands from the group you consider notable. Established brands do a lot of things to stay within that group. This one worked - we talk about it.
- matsemann 10mo agoHalf the value proposition of car culture is to symbol that you're better off than your neighbor etc. Of course branding is important, otherwise you would just buy the competitor's that also give you a couch with 4 wheels.
- 6SixTy 10mo agoPart of making a typeface is making it subconsciously part of the brand. Though there's precedent for making a functional font in this use case as Airbus designed B612 for readability within their glass cockpits.
- PunchyHamster 10mo agoMaybe if the font wouldn't be so generic that could be true but it's... bland, and uninteresting. Could be replaced by 2 dozen other > as Airbus designed B612 for readability within their glass cockpits. weird it still has problem of O being similar to 0. I guess it's less of a problem in plane instruments but still
- The_President 10mo agoIt beats the bad dream material of every car using Calibri as the only font. Like what if Mercedes used Comic Sans.