It didn't just say demographics so I think that's a bit reductive. That's just like saying "all retailers sell you crap" so Ikea, Footlocker, and Barns and Nob

It didn't just say demographics so I think that's a bit reductive. That's just like saying "all retailers sell you crap" so Ikea, Footlocker, and Barns and Noble are competitors to each other.