Haha yes I remembered it but mixed up the titles. (-10 for care, conscientiousness) Preceding sentence though But at the core of this great heterogeneous body

Haha yes I remembered it but mixed up the titles. (-10 for care, conscientiousness) Preceding sentence though But at the core of this great heterogeneous body of public opinion is a tenacious will to live, to progress, to move in the direction of ultimate social and individual benefit. Hints at something more than token respect (of a wild beast to be tamed). Gemini concurs though that overall Bernays didn't think elites should have anything to gain from heeding public opinion beyond sharpening their technique. (The public as an object, and not a peer)