Netflix is not a good counter argument, since lots of that content is not (legally/easily for casual users) available anywhere else even with ads. YouTube prem

Netflix is not a good counter argument, since lots of that content is not (legally/easily for casual users) available anywhere else even with ads. YouTube premium might be a better counterargument—but I’m not sure how many people are buying it just for ad removal versus buying it to get access to additional games/movies/content. Is that data available? I’d be interested in checking it out if so!