Could be a strategy to help people pull the trigger on a sale. When you do not recognize any writers in the bundle besides Gaiman, you can think "At least I get

Could be a strategy to help people pull the trigger on a sale. When you do not recognize any writers in the bundle besides Gaiman, you can think "At least I get one book from someone I know to be talented." Then the indie writers you wish to receive money also end up with more for being grouped with a superstar "non-indie".