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An "always heed it" line is the closing sentence of: "MANIPULATING PUBLIC OPINION: THE WHY AND THE HOW" https://ia800201.us.archive.org/1/items/AmericanJourna

An "always heed it" line is the closing sentence of: "MANIPULATING PUBLIC OPINION: THE WHY AND THE HOW" https://ia800201.us.archive.org/1/items/AmericanJournalOfSociology336958971EdwardL.BernaysArticleManipulatingPublicOpini/%28American%20Journal%20of%20Sociology%2C%2033%286%29_%20958-971%29%20Edward%20L.%20Bernays-%5BArticle%5D%20Manipulating%20Public%20Opinion_%20The%20Why%20and%20The%20How%20%281928%29_text.pdf https://ia800201.us.archive.org/1/items/AmericanJournalOfSoc... which seems overall to argue less that one should respect public opinion in itself, than that, in order to move the public from A to B, one must have not just B in mind, but also A, in order to connive an appropriate vector along AB. EDIT: atm I'm not finding that sentence in 1923's "Crystallizing Public Opinion" https://www.gutenberg.org/files/61364/61364-h/61364-h.htm https://www.gutenberg.org/files/61364/61364-h/61364-h.htm

gsf_emergency_6 10mo ago
Haha yes I remembered it but mixed up the titles. (-10 for care, conscientiousness) Preceding sentence though But at the core of this great heterogeneous body of public opinion is a tenacious will to live, to progress, to move in the direction of ultimate social and individual benefit. Hints at something more than token respect (of a wild beast to be tamed). Gemini concurs though that overall Bernays didn't think elites should have anything to gain from heeding public opinion beyond sharpening their technique. (The public as an object, and not a peer)