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> Apple was famous for its anti-authoritarian "1984" ad Perhaps, but Apple’s corporate culture is (and has always been?) pretty command-and-control. > A few
by andsoitis 11mo ago
> Apple was famous for its anti-authoritarian "1984" ad
Perhaps, but Apple’s corporate culture is (and has always been?) pretty command-and-control.
> A few decades ago, tech, science and liberalism were bedfellows in the Bay Area.
Digital Technology is a powerful tool to create uniformity (scale), force authority (control, predictability, sentiment shaping). Of course it can be used to fight against these, but digital tech leans very much in the direction of centralization and control if you ask me.
- zozbot234 11mo agoThe "1984" ad is from... well duh, 1984. Apple was a small startup in a niche industry back then - fighting against centralization and control by building "a bicycle for the mind" that would push useful computation to the "edge" where it can be controlled by the user.
- andsoitis 11mo ago> The "1984" ad is from... well duh, 1984. Apple was a small startup Small startup in 1984? Apple IPOd in 1980 and had a market cap in 1984 of $1.6 billion, which is just under $5 billion in today’s dollars.
- AnimalMuppet 11mo agoOK, but... who were they going against? Who were they aiming the ad at? IBM. What was IBM's market cap in 1984?
- pcrh 11mo agoIn the 1990's to 2010's digital tech was perceived as liberating the masses from government and "business" control of information. It's quite contrary to the present information environment.