I worked in PR at a boutique agency between 2004-2006. We charged clients between $5000-$15000 per month, billing at about $100/hour. With this kind of service

I worked in PR at a boutique agency between 2004-2006. We charged clients between $5000-$15000 per month, billing at about $100/hour. With this kind of service, the agency will define your target media and create a media list, create messaging and operational strategy, call reporters and pitch stories about you, and report to you on the stories that are placed about you. You might also get services like media training for interviews, ghost-writing of articles to place in magazines, research on competitors media placements, and maybe even something like a PR emergency plan if you are a large business or in a business with high media risk.