It's definition 2a[1] on merriam-webster.com. a : to obtain by energetic activity <hustle up new customers> Seems like a pretty common use of the term in th

It's definition 2a[1] on merriam-webster.com. a : to obtain by energetic activity <hustle up new customers> Seems like a pretty common use of the term in the sense of "that scrappy start-up showed quite a bit of hustle to pull it off." [1] http://www.merriam-webster.com/dictionary/hustle http://www.merriam-webster.com/dictionary/hustle