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Not true, YouTube is the dominant player in short form content, and while TikTok has a loyal fanbase, I don't think it's a wall YouTube couldn't climb. For tho

Not true, YouTube is the dominant player in short form content, and while TikTok has a loyal fanbase, I don't think it's a wall YouTube couldn't climb. For those that are downvoting this based on vibes, please feel free to get recent view counts that prove me wrong.

doublerabbit 10mo ago
YouTube is the dominant player in Western Fronts. TikTok is the dominant in Asian fronts. TikTok is Chinese Youtube & YouTube is Western TikTok Both are cancer.
- nxor 10mo ago
  [dead]
- esafak 10mo ago
  Youtube Shorts, maybe, but Youtube is obviously broader than TikTok, and it is not just a dopamine machine, unlike TikTok. Can you find research seminars on TikTok?
  - doublerabbit 10mo ago
    > Youtube is obviously broader than TikTok Well yeah, it's existed longer. You can't compare one service like YouTube, a streaming platform for video vs TikTok which is a viral social platform. > Can you find research seminars on TikTok? TikTok isn't nor the platform for such. This link has results. https://www.tiktok.com/tag/researchseminar https://www.tiktok.com/tag/researchseminar
    - petcat 10mo ago
      Did you check that link before you posted it?
  - fragmede 10mo ago
    TikTok has longer content, some of it quite academic, but it's all vertical. I don't know about any one else's TikTok, but mine has a dedicated STEM feed if I scroll all the way to the left at the top. The problem is their vaunted algorithm will prioritize whatever content you happen to come across and then linger on, which tends to end up not prioritizing eg math content until you reset your algorithm and search for content you want the fresh algorithm to prioritize.
  - johnnyanmac 10mo ago
    >it is not just a dopamine machine, unlike TikTok. Can you find research seminars on TikTok? Sure, you can find white paper previews on Tiktok.
    - esafak 10mo ago
      I can't because they gate the video search. Joke's on them, I ain't signing up.
al_borland 10mo ago
YouTube Shorts is littered with reposted content from TikTok and Instagram, with a layer of AI slop on over it all. It seems overrun by people who don’t make content of their own, but were looking for a quick and easy payday. YouTube keeps pushing it harder and harder. On the AppleTV, search often returns 90% Shorts, with no way to filter them out.
happosai 10mo ago
My relative runs a digital marketing company. The only platform they can reach 16-20 age bracket is via TikTok. Facebook, Instagram and YouTube for older people still work, but are fading.
kipchak 10mo ago
I think the main problem is a YouTube "customer" is there because they're looking for long form content, and someone looking for sort videos is probably already either a TikTok or Instagram user with no particular reason to switch.
AlexAplin 10mo ago
Comparing views cross-platform is not a very useful study and YouTube routinely adjusts what a view means. Shorts changed earlier this year to count all playbacks and loops without a minimum watch time requirement. https://support.google.com/youtube/thread/333869549/a-change-to-how-we-count-views-on-shorts https://support.google.com/youtube/thread/333869549/a-change...
jcfrei 10mo ago
Not downvoting you but such a broad statement is pretty meaningless if you don't segment by age group. Also Tiktok captures almost the same percentage of US ad video spending - that wouldn't be the case if youtube had so many more viewers that matter to advertisers.

doublerabbit 10mo ago

YouTube is the dominant player in Western Fronts. TikTok is the dominant in Asian fronts. TikTok is Chinese Youtube & YouTube is Western TikTok Both are cancer.

nxor 10mo ago
[dead]
esafak 10mo ago
Youtube Shorts, maybe, but Youtube is obviously broader than TikTok, and it is not just a dopamine machine, unlike TikTok. Can you find research seminars on TikTok?
- doublerabbit 10mo ago
  > Youtube is obviously broader than TikTok Well yeah, it's existed longer. You can't compare one service like YouTube, a streaming platform for video vs TikTok which is a viral social platform. > Can you find research seminars on TikTok? TikTok isn't nor the platform for such. This link has results. https://www.tiktok.com/tag/researchseminar https://www.tiktok.com/tag/researchseminar
  - petcat 10mo ago
    Did you check that link before you posted it?
- fragmede 10mo ago
  TikTok has longer content, some of it quite academic, but it's all vertical. I don't know about any one else's TikTok, but mine has a dedicated STEM feed if I scroll all the way to the left at the top. The problem is their vaunted algorithm will prioritize whatever content you happen to come across and then linger on, which tends to end up not prioritizing eg math content until you reset your algorithm and search for content you want the fresh algorithm to prioritize.
- johnnyanmac 10mo ago
  >it is not just a dopamine machine, unlike TikTok. Can you find research seminars on TikTok? Sure, you can find white paper previews on Tiktok.
  - esafak 10mo ago
    I can't because they gate the video search. Joke's on them, I ain't signing up.

al_borland 10mo ago

YouTube Shorts is littered with reposted content from TikTok and Instagram, with a layer of AI slop on over it all. It seems overrun by people who don’t make content of their own, but were looking for a quick and easy payday. YouTube keeps pushing it harder and harder. On the AppleTV, search often returns 90% Shorts, with no way to filter them out.

happosai 10mo ago

My relative runs a digital marketing company. The only platform they can reach 16-20 age bracket is via TikTok. Facebook, Instagram and YouTube for older people still work, but are fading.

kipchak 10mo ago

I think the main problem is a YouTube "customer" is there because they're looking for long form content, and someone looking for sort videos is probably already either a TikTok or Instagram user with no particular reason to switch.

AlexAplin 10mo ago

Comparing views cross-platform is not a very useful study and YouTube routinely adjusts what a view means. Shorts changed earlier this year to count all playbacks and loops without a minimum watch time requirement. https://support.google.com/youtube/thread/333869549/a-change-to-how-we-count-views-on-shorts https://support.google.com/youtube/thread/333869549/a-change...

jcfrei 10mo ago

Not downvoting you but such a broad statement is pretty meaningless if you don't segment by age group. Also Tiktok captures almost the same percentage of US ad video spending - that wouldn't be the case if youtube had so many more viewers that matter to advertisers.