Agreed. And like Coke and Kleenex, through sheer brand awareness, they've achieved that rare feat in which a company's brand becomes synonymous with an object.

Agreed. And like Coke and Kleenex, through sheer brand awareness, they've achieved that rare feat in which a company's brand becomes synonymous with an object. In conversation throughout the world, Soft Drink = "Coke" Tissue = "Kleenex" Energy Drink = "Red Bull"