As mentioned in the article, it is more effective for people who typically don’t swear that often. I guess hedonic adaptation[1] kicks in at some point. [1] ht

As mentioned in the article, it is more effective for people who typically don’t swear that often. I guess hedonic adaptation[1] kicks in at some point. [1] https://en.wikipedia.org/wiki/Hedonic_treadmill https://en.wikipedia.org/wiki/Hedonic_treadmill