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This is normal. The dealer makes very little from a new car. They have to recoup that from trade-ins and selling used cars, which have a higher margin. New cars
by lysol 14y ago
This is normal. The dealer makes very little from a new car. They have to recoup that from trade-ins and selling used cars, which have a higher margin. New cars don't offer a lot of wiggle room because the invoice price for them is set, and they already sell them for little profit.
- btilly 14y agoThe dealer makes more than that from the new car. In addition to the invoice price (which is significantly higher than the dealer price) they also make money from add-ons, extended warranties, and the loan terms. This doesn't stop them from making top dollar on everything else that they can though.
- ssimpson 14y agoAnd some manufactures have "holdback" which means the dealer can get a percentage back if the car sells within 90 days. For VW it is 2% off MSRP. http://www.edmunds.com/car-buying/dealer-holdback/ http://www.edmunds.com/car-buying/dealer-holdback/
- pc86 14y agoAnd the invoice price is always more than they pay for the vehicle anyway. It's not uncommon to see new vehicles advertised at several hundred below invoice (most I've seen is -$300 or so).
- bryanlarsen 14y agoNot to mention the juicy profits they make from their service department.