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> with current-gen consoles (which are sold at a loss, and so would be expected to be cheaper) This is not true. It was true in 2019 when the PS5 was initial
by bryanlarsen 11mo ago
> with current-gen consoles (which are sold at a loss, and so would be expected to be cheaper)
This is not true. It was true in 2019 when the PS5 was initially announced, but PS5 has been sold at a (slim) profit since 2021. Xbox probably sold at a loss for longer, but it definitely isn't sold at a loss in 2025.
The Switch & Switch 2 have always been profitable.
The BOM cost of the Steam Machine has been estimated at $450. They could sell for $500 and still be nominally profitable and still undercut XBox & PS5.
(That BOM cost estimate was before RAM price silliness so you have to adjust upwards a little bit).
- ee64a4a 11mo agoHi, thanks for pointing this out! Two questions: 1. Do you think that inaccuracy undercuts the point? If so, I'll correct the article; if not, I'll include it as a note in my planned follow-up. 2. Do you have the link(s) handy for those figures? If not, I can try to find them myself, but I figured it would be easier to ask first.
- bryanlarsen 11mo agoIf you Google you'll find links of varying quality. Direct statements from Sony, but Nintendo and Microsoft not so much. It's all third party analysis which I find compelling. Does your analysis still hold if the Steam Box base model sells for $600? Analysts estimated the BOM at $425 - $450. Add a little bit for RAM inflation, and Valve can still sell for $600 and technically be selling without subsidies as promised. They also promised to price it "like a PC". Lots of PC's sell for $300, so that also doesn't really constrain them. I don't think your analysis depends on the Steam Box selling for higher than $600, but you're a better judge of that than I am.