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So if "anything that gets you to the executed contract is part of the sale", shouldn't all those independent car dealerships be paying the car manufacturers for
by sbarre 14y ago
So if "anything that gets you to the executed contract is part of the sale", shouldn't all those independent car dealerships be paying the car manufacturers for those expensive and slick TV, magazine and internet advertisements they produce to get people to go to said dealerships to buy their cars?
(Or do they already?)..
- jellicle 14y agoThey do.
- jimm 14y agoActually, we do. If you look closely you'll often see a line item on the final invoice for something like "advertising" or "promotion". Yup --- they make you pay for the advertising. I learned this years ago from a site that walked through car purchase negotiation techniques. Sorry, I don't remember which site.
- damoncali 14y agoSemantics. We also pay for their air conditioning, tools, coffee, uniforms, etc. if you want to use that logic. It's just broken out for some reason.
- njharman 14y agoWe (consumers) pay for all advertising.
- sbarre 14y agoThanks for clarifying that. Although I would guess that the dealers don't pay for 100% of the advertising? Or is that also the case?