As always, incentives must be intelligently made. I worked for a branch where the manager's bonus was tied to gross sales. So what did he do? Prioritize a prod

As always, incentives must be intelligently made. I worked for a branch where the manager's bonus was tied to gross sales. So what did he do? Prioritize a product line that sold well, with low (actually negative!) profit margins. He didn't sail blindly into icebergs; he targeted them like our factory was his personal pinball. In this case, CEO compensation should have carefully nuanced incentives, not simply quarterly increments in stock price.