It's not the internet that changes that. It's Google specifically. IE, they are not following an advertising model in the sense that magazines or radio shows ar

It's not the internet that changes that. It's Google specifically. IE, they are not following an advertising model in the sense that magazines or radio shows are. They are certainly monetising, but I think it is a mistake toi think of it in those terms. Google is more similar to classifieds, service directories or even ebay then it is to the traditional advertising model.