That's the genius of Apple: They've managed to make it "normal" for people to buy their luxury goods. People who are savvy enough not to spend 3 times as much o

That's the genius of Apple: They've managed to make it "normal" for people to buy their luxury goods. People who are savvy enough not to spend 3 times as much on a fancy car or shoes are still persuaded to spend 3 times as much on a fancy phone/computer.