To track it? Maybe, maybe not, depends on what the conpany is, how the purchases are made, etc. To analyze it to infer personal information? Starting to be cre

To track it? Maybe, maybe not, depends on what the conpany is, how the purchases are made, etc. To analyze it to infer personal information? Starting to be creepy, even in the cases where tracking it isn’t. And then use the inferred information for marketing explicitly and overtly around the inference? Definitely getting creepier.