I think the FIFA brand name has enough weight among its target audience that they know what genre it is. The rest, well, it’s a sign that whoever’s running the

I think the FIFA brand name has enough weight among its target audience that they know what genre it is. The rest, well, it’s a sign that whoever’s running the marketing doesn’t understand the gaming audience and whoever’s in charge is either inattentive or unaware enough to let that go out and try to treat it more like the typical tech market, which hasn’t worked out well for stadia, Amazon, etc